Honest Roast Coffee was established in 2014 in Eau Claire, Wisconsin by Matt. Matt, a coffee lover with a background in manufacturing and desire to create the highest quality coffee possible, created Honest Roast Coffee with a mission to provide coffee lovers with coffees that are carefully roasted to provide an exceptional and enjoyable cup of coffee. Honest Roast Coffee developed it's own roasting equipment and methods because we felt that current roasting methodology could be improved. We strive to create the best coffee experience possible and endlessly pursue perfection. We hope that you enjoy our coffee and appreciate the time, care, and effort we put into our product as we truly care about every single bean that we roast. Coffee is our craft.